INSTAGRAM FACTS

- Instagram was sold for US$ 1 billion in 2012.

- More than 40 billion photos have been shared in Instagram history.

- Most followed Instagram user is Selena Gomez, with more than 113 million followers.

- 32% of all internet users are on Instagram.

- When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours.

- 68% of Instagram users are females.

- 14% of drivers admit checking Instagram while driving.

- More than 1000 contact information details of high-profiles stars and celebrities was leaked on the dark web because of a bug in the Instagram security system in August 2017.

- In 2015, Instagram was forecasted to bring in US$595 million in mobile ad revenue. By 2019, it's said Instagram ad revenue could reach over US$ 10 billion.

- The most followed brand beside Instagram itself is National Geographic, with 83.1 million and counting followers.

- Beyonce's pregnancy announcement is currently the most popular Instagram post ever, with 11.1 million likes.

- One study found that 8% of accounts on Instagram are fake.

- Pizza is the most popular Instagrammed food.

- Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

- 70% of the most used hashtags on Instagram are branded.

- A staggering 95 million photos and videos are shared on Instagram every day.

- If you are looking for maximum engagement on your posts, the best time to upload a post on Instagram is at 5 pm on Wednesdays.

- Heart emoji is the most used on Instagram.

- 5% of people take action after being influenced by post. These actions include shopping, searching, sending to friend or visiting a website.

- Six out of 10 adults who use the internet are on Instagram.